As a financial advisory professional, you have the skills and experience that the public needs and is looking for. You provide a service needed by everyone from corporations to small business owners, to individuals.
However, there are many financial advisors and financial professionals out there to choose from. How do you get people to come to you? Effective and strategic marketing. But with so many avenues by which to market yourself, it is no doubt overwhelming.
What are the best ways to market your financial advisory business and your specific expertise to those who could benefit from it? Well, it doesn’t have to be hard or overwhelming.
There are many ways for you to reach out to prospective clients, showcase your expertise, and create relationships that will propel your financial advisory business forward.
Try these 5 marketing strategies to find clients who are looking for financial advice and expertise that only you can give them.
5 Best Marketing Strategies for Financial Advisors
1. Create Value With a Blog
Try starting a blog. An informational and entertaining blog that you post regularly is a great way to market yourself. Creating blog posts about topics that your potential clients need advice on, allows you to be seen as the expert that you are.
Make sure to use keywords that allow your clients or future clients to find the topics that you post about on any search engine. This will help those who need your services to find you. But it also is something that people will find when they search your name, which will increase your credibility as the expert you are.
2. Build Professional Relationships
A great way to market your financial advisory expertise is to meet other professionals. Networking with other professionals in your local area can create relationships that can be mutually beneficial. You can try sites like LinkedIn where you can join groups of local professionals. Be sure to be active in the group by responding to posts of others and posting original content as well.
You can also get in touch with your local chamber of commerce or the small business administration to find out about in-person networking events. This is another great way to make connections and spread the word about the expertise you offer as well as meet other professionals who might help your business grow.
3. Get Social Media Savvy
Social media is a fantastic tool for marketing yourself to the masses. Social media has blown up as a marketing tool because you can reach a massive amount of people from everywhere, and every background. If you are creative, you can not only share your expertise but, attract people to you for their financial needs.
Try posting short videos with financial advice or anecdotes that are helpful. Try posting an eye-catching graphic with short, bite-sized, financial tips or tricks that can help people immediately. Creating this easily digestible content of value will cement you as a financial expert and draw people to you.
4. Speak Directly to the Masses
Another great way to draw clients to you and create opportunities for face-to-face meetings is by holding a seminar. It allows your prospective clients to gain valuable financial advice and information from you on specific topics which again, creates value for them and showcases your expertise. Seminars, however, can be expensive to put on.
So a great alternative to a seminar is a webinar. Facebook and Instagram offer the ability to stream live for free. If you advertise beforehand, you have the opportunity to attract a large pool of prospective clients who are specifically seeking the advice you are giving and the expertise that you offer.
5. Freebies For Taxes
Another way to effectively market yourself and your financial expertise is to provide an additional service that is free and that people need. To set yourself apart you need to offer something that is a good companion to what you already offer, that is within your area of expertise, and that people truly need.
A great service that you can offer for free is tax planning. Not every financial advisor offers this, yet, every person and business has to pay taxes. If you can help prospective clients reduce their tax liability, you will go a long way to securing a lifelong client.
Put Your Plan Into Action
You are an expert in a field that every single person can benefit from. As a financial advisory professional, you have the experience, insight, and expertise to help the masses secure their financial futures.
But you have to be able to reach those who need your services and convey your level of expertise to them in a way that draws them to you as their expert of choice. There are many effective strategies to help you market your financial advisory services.
Try blogging about financial topics that people need to know about and are seeking out. Remember to blog regularly and to use keywords so that people can find your topic when searching the internet. This is a great way to display your expertise, provide valuable information that people can use, and potentially gain clients.
Relationships are key, so network with other professionals as much as possible. Try going to networking events to connect with other professionals who could be of help to your business or perhaps a client. But that’s not your only option. If you’re pressed for time, online networking is just as beneficial and not nearly the time commitment.
Social media is not just for posting personal pictures, it’s an effective marketing tool with a vast reach. So get creative and use it to reach those who can benefit from your services by showcasing the value that you can bring them.
In the same vein, using social media to conduct webinars is a great way to share your vast knowledge of a topic people seek and it’s free. If you have more time and capital, you can conduct a seminar and meet your future clientele face-to-face.
Lastly, everyone loves to get something for free. Offering a free service, like tax planning, is a great way to get people in the door for a free service they need and then show them why you are the financial advisor that they need. Try these marketing strategies and you will build a successful financial advisor business before you know it.
